Interview With Drone Service Company Measure’s CEO

By admin | Services

Oct 02

Brandon Torres Declet Chief Executive Officer and co-founder of drone service company Measure recently spoke to a popular drone website. Here is a paraphrased excerpt.

Three years ago Brandon Torres Declet worked as an attorney in the field of unmanned systems policy for the Department of Defense and Homeland. Since he was fascinated with the potential of drones he wanted to bring changes to the world of commercial drones. According to his own Linkedin page, his deep understanding of unmanned systems was developed through senior roles in the private and public sectors.

Prior to founding Measure, he was Vice President at McAllister & Quinn where he established and managed its Defense and Homeland Security government relations practice. Brandon served in several senior positions on Capitol Hill including as Counsel to Senator Dianne Feinstein on the Senate Committee on the Judiciary and as Counsel to Representative Bennie Thompson on the House Committee on Homeland Security.

He was previously an advisor to the NYPD Counter Terrorism Bureau, a Senior Fellow at the Homeland Security Policy Institute at George Washington University, and held senior positions at the Departments of Defense and Homeland Security through his work at SAIC.

According to Torres Declet, their clients “simply tell us ‘here is our infrastructure – here are data points we want to collect.’ We then provide the resources, moving pilots and equipment around the country as needed.” Torres Declet believes this is the direction that the industry is taking and that the service business model is a sustainable one.

“This is a nascent industry. It’s just beginning. We believe the service business model is sustainable and the direction this industry is taking. Market adoption is a challenge in all four verticals. Rolling out a nationwide service like this has never been done before.”

Brandon Torres Declet

As the drone industry grows, Measure is expected to grow too. It is already showing signs of expansion. The company acquired Pilatus Unmanned, a firm that delivered UAV solutions to the public safety, infrastructure, agriculture, and energy markets.

Measure, which offers drones as a service in four key areas (telecommunications, media, energy, and AEC), is hardware and software agnostic says Declet. They craft solutions based on clients needs. He acknowledged, however, that the sales cycle is a bit challenging.

“This is a nascent industry. It’s just beginning. We believe the service business model is sustainable and the direction this industry is taking. Market adoption is a challenge in all four verticals. Rolling out a nationwide service like this has never been done before.” Declet said.

He added that Regulations remained an issue and that flexibility in regulations could bring about changes. Declet also cited the need for clarity regarding regulations as states and municipalities begin to weigh in. “The bottom line is that the FAA has authority over the airspace. A big question is whether states and municipalities have legal authority to enact their own regulations. We are not for or against it, but let’s get some clarity on this. We live in a regulated industry with no such thing as rolling the FAA. The FAA is moving judiciously with safety as a priority.”

He forecasts that a lot will change in the next 12 months and that the year will be a breakout year for UAVs, being optimistic about the future and looking at the long term perspective can be important.

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